Privacy Policy - Last Updated 4/22/2021

Privacy Policy

1. Data collection

You may be asked to provide certain Personally Identifiable Information about you and/or your company if you elect to apply for financing through the Website or if you attempt to use certain website functions. Personally Identifiable Information is information that identifies a particular person. Examples include your name, phone number, address, and social security number. It is possible to browse our site without submitting any Personally Identifiable Information. The decision to provide information is entirely yours and you are under no requirement to provide any information.Please contact Us if you believe that NewLane's records contain inaccurate or incomplete information about you or your company. We will review your concerns and correct Our records as necessary.

2. Data use

NewLane is strictly a commercial lender, and all date collected will be used for commercial purposes only. We will use the information you furnish to evaluate your application, provide you with updates regarding the application's status and, if appropriate, initiate the funding process. NewLane will also use the information you provide to service and administer any accounts you may have with NewLane and to offer you other products and services. In addition, NewLane may use the information provided by the Website users for statistical, analytic, business, marketing, or any other purpose.NewLane makes a reasonable effort to limit employee access to the information you provide to those employees who have a reasonable purpose to know such information. NewLane may also share your information with its affiliated companies and third parties as may be permitted by applicable law.

3. Sharing of information with third parties

NewLane may share the information you choose to provide with its suppliers, financing sources, equipment vendors, affiliates, and other business customers (collectively, “Third Parties”). The Third Parties with whom NewLane does business are reasonably aware of the importance of your privacy and are expected to take reasonable steps to assure that your information is treated confidentially and securely.The use of tracking technologies by Our service providers, technology partners or other third-party assets (such as social media links) on the site is not covered by Our Privacy Policy. We do not have access or control over these technologies, nor do We have a business affiliation with these parties.

4. Third-party links

This Website may feature links to third-party sites. NewLane does not provide, and is not responsible for, the product, service, or overall website content available at a third-party site. This privacy policy does not apply to linked websites, and users should consult the privacy disclosures on that site for further information.

5. Data retention

Our retention periods for personal information are based on business needs and legal requirements. We retain information for as long as is necessary for the financing purpose(s) for which the information was collected and any other permissible, related purpose.

6. Security of information

NewLane attempts to protect your information by maintaining reasonable security procedures to prevent unauthorized access to your information.

7. Cookies

Some websites use “cookies” to record and track a visitor's online activities while at the Website. NewLane reserves the right to use “cookies” while you use the Website.

8. Online tracking

NewLane does not respond to Do Not Track (“DNT”) signals and does not track users across third party websites.

9. Children

This Website and all services and applications are not intended for children. NewLane does not knowingly solicit any information from or market its services or products to individuals under the age of 13. For more information about the Children's Online Privacy Protection Act (“COPPA”), please visit www.ftc.gov.

10. Electronic communications and social media

Certain forms of electronic communication (such as email, text messages, social media, and app stores) are inherently insecure. Please refrain from sending or posting sensitive personal information (such as your account number or social security number) and carefully review any applicable terms of use or privacy policies. When we have a presence on a site owned by a third party, such as a page or handle on a social media site, that party's privacy policy and terms of use will take precedence over this policy unless stated otherwise.

11. Sweepstakes, contests, surveys and other promotions

NewLane may operate sweepstakes, contests, surveys, and other promotions through this Website that request personal information from you the user. Your participation in these events is entirely voluntary. If you choose to participate in any sweepstakes, contests, surveys, or other promotions please review the specific rules of the event as it may provide additional details regarding the use of your personal information.

12. Changes to this policy

We reserve the right to update this policy at any time. When we do, we will revise the “updated” date at the top of this page. It is your responsibility to review this policy periodically and remain informed about any changes to it. Your continued use of our site constitutes your agreement to this policy and any updates.

13. California residents: Your privacy rights

California residents are afforded certain additional rights with respect to their personal information under the California Consumer Privacy Act or “CCPA” (California Civil Code Section 1798.100 et seq). California Consumer Privacy Act: Privacy Rights: Under the CCPA California residents have specific rights, with limited exceptions, such as: 1) The right to request and know about the personal information We have collected about you; 2) The right to delete personal information We have collected in certain circumstances; 3) The right to opt-out of the sale of your personal information; and 4) The right to non-discrimination for exercising your CCPA rights. Collection and Use of Personal Information: In the preceding 12 months, We have collected the following categories of personal information: identifiers, characteristics of protected classifications under California or U.S. law, commercial information, Internet or other electronic network activity information, geolocation data, professional or employment-related information, audio, electronic, visual, or similar information, inferences drawn about you, and other categories of personal information that relate to, describe or are reasonably capable of being associated with you. Disclosure of Personal Information: NewLane may share your personal information with affiliates as necessary and if reasonably related to the permissible purpose. For more information on this policy or to exercise your CCPA rights please call us at 267-768-3196 or send an email to nlsolutions@newlanefinance.com.